is a product specially designed to keep your blonde hair color bright and vibrant. If you are looking for an effective way to combat the yellow and brassiness that often appear in dyed or natural blonde hair this shampoo is the perfect solution for you. Why do you need purple shampoo? Violet pigments work to neutralize unwanted yellow and orange tones in blonde hair. This means they help keep your hair color cool and bring out blonde highlights. Clairol Shimmer Lights Purple Shampoo Features: Maintains Blonde Hair Color: Prevents yellow and orange tones keeping your hair color bright and cool. Nourishes hair: It contains a protein-rich formula that helps strengthen and nourish hair. Gives hair shine: Leaves your hair shiny and silky. Easy to use: Can be used regularly as part of your hair care routine. How to use Clairol Shimmer Lights Purple Shampoo: Wet your hair: Wet your hair with warm water. Apply shampoo: Apply an appropriate amount of shampoo to your wet hair and gently massage the scalp and hair. Leave on: Leave on for 3-5 minutes to work to even out the colors. Rinse: Rinse your hair thoroughly with warm water. Repeat: If your hair needs more lightening you can repeat the process.