Hair after excessive processing needs protection starting from the roots and this product is designed to rebuild and treat hair from the roots. It works to treat damage caused by chemicals and excessive use of heat styling devices which makes hair brittle rough weak and dull. It helps solve hair problems by infusing protein into the strands that need it most. Nourishing protein reduces damage caused by chemical treatments and excessive use of heat irons in hair styling to give hair vitality and shine. Use this product as part of your hair styling routine to help reduce damage. How to use: Massage into wet hair. Leave on hair for 10 minutes. Rinse thoroughly.